The Value of Branded Promotional Products within your Company

We talk a lot about promotional gifts and their value in increasing customer interest, encouraging repeat business and building brand awareness. The branded product, however, often serves a purpose closer to home – within your own company. In this blog post we’re going to explore the value of creating branded promotional products for use within your organisation.

Firstly, let’s look at why you might want to consider your workforce, rather than just your customers and potential audience, when it comes to handing out branded pens, note pads, mugs or USB sticks.

3 reasons to use promotional products at work

  1. Encourage employee loyalty – branded gifts are a non-shouty way to say thank you to your employees and encourage them to stick with your business going forward.
  2. Boost office morale – aside from being useful, promotional products can make employees feel part of a team, of something bigger that they are all working towards. With the clever promotion of your logo, corporate colours and straplines you can be inspiring, uplifting and easily recognisable.
  3. Increases reach of brand – employees are all individuals who have a life outside of work and may take their promo products home with them, thus exposing them to a wider audience of people who have yet to connect with your brand.

Choosing your branded products

Now that you can see the value in giving out branded products at work, the next step is choosing the most appropriate items.

As well as considering what items employees will find useful on a practical level, to enable them to do their jobs more efficiently, you could also think about which are most popular. According to research from the British Promotional Merchandise Association (BPMA), the top ten most popular promotional products are currently:

  • Pens
  • Calendars
  • Mouse mats
  • Post-it notes
  • Mugs
  • Pencils
  • Desk Pads
  • Calculators
  • Diaries
  • Notebooks

You may also want to consider which items will best reflect your brand and the values you stand for – for example if you are a modern company, choose something technical-based such as mouse mats. If, on the other hand, you stand for traditional values, you could opt for branded pens or notebooks.

Of course, you can always think outside of the box and create something that is more bespoke to your business, but sometimes it pays to stick to the tried and tested items that have been gracing desks for many years, otherwise you risk jumping on board the latest fad only to find it falls out of favour with everyone two months down the line.

Speak to us today about creating the branded promotional products that will help you to engage your employees and boost office morale – call us on 01256 352415 or email us with your ideas.


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