Orange Cyberdefense – Virtual Event Packs – Pub in a Box

With a virtual kick off being the only option for their 2021 event, Orange Cyberdefense wanted to send virtual event packs in the form of a branded ‘pub in a box’ to 235 employees’ homes as a ‘Thank You’ and to celebrate after their sales kick-off. 

These packs are a great way to increase engagement with attendees and make a really fun addition to any virtual event.

ServicesDesign, Print, Packaging, Merchandise, Fulfilment & Distribution

Orange Cyberdefense 2021 virtual company conference 

Orange Cyberdefense wanted to send virtual event packs in the form of a branded ‘pub in a box’ to 235 employees’ homes as a ‘Thank You’ and to celebrate after their sales kick-off. 

The marketing team realised how important the social aspect of the after drinks party is to the employees and that this would not be able to take place face-to-face due to the lockdown. Therefore, it was imperative that the ‘pub in a box’ land on their employees’ doorsteps on a specific date to ensure everyone had them for the event.

Virtual event packs to engage employees

A set budget per head was allocated for the packs. In true ‘pub style’ Orange Cyberdefense wanted to fulfil the order with dual branded beer bar runners and beer coasters featuring both their own and their sponsors logos.

Initially they wanted 3 different pack options, with the aim that staff could register ahead of the event and have a choice of which pack they wanted to receive. 

Bespoke packs delivered direct to employees

We proposed the development of an event registration page allowing us to handle all the requests and related logistics. In-addition this meant we could offer the attendees a pick and mix style approach for their virtual event packs, rather than the initial concept of 3 set packs. 

However, due to the tight turnaround time with the holiday season to get all of the pre-registrations completed, the overall decision was made that one box with branded content would be developed.

We took care of all elements of the project on behalf of Orange Cyberdefense, from sourcing to shipping. They simply gave us their brief and we handled the rest for them.

The ‘pub in a box’ comprised of:

  • A selection of drinks and snacks
  • Promotional branded beer mats & coasters
  • Dual branded customised box

Client Feedback

Our client was extremely pleased with the results, as were their employees who gave us positive feedback and engagement on various social media platforms. 

  • The ‘pub in a box’ provided a successful alternative to the after-sales kick-off social
  • Delivered on time and to budget to employees’ doorsteps in preparation for the event
  • Staff felt engaged and rewarded

“Thanks so much for this & for being brilliant as always with our outlandish requests” 

Interested in virtual event packs?

Here at The MPC we ensure you get exactly what you need, in this case the desired mix of snacks, refreshments and promotional items. 

They are a great way to engage and reward your staff, whilst promoting your (and potentially your sponsors) brand in a well thought out theme – in this case the ‘pub in a box’.

To discuss requirements for your virtual event packs and for fresh inspirational ideas contact Donna or Jack at THEMPC – contact us. 

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