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Five Marketing Essentials for Your Next Exhibition Appearance

Five Marketing Essentials for Your Next Exhibition Appearance
Exhibitions are the perfect opportunity to promote your business. In a room filled with potential customers, there is no excuse for not pulling out all of your best resources. Professionalism is key and you cannot portray that without a passionate brand and excellent marketing. Ready for your next exhibition appearance, here are our 5 key marketing...
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The Benefits of a Branded Company Uniform

The Benefits of a Branded Company Uniform
Brand identity is built upon all of the physical elements of your business, used to represent your brand. Stationery, signage and most importantly a branded company uniform are just a few examples of creating brand identity. Your company uniform is the face of your brand, as it’s the first thing customers and clients see when searching...
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Trade Show Giveaways: quality or quantity?

Trade Show Giveaways: quality or quantity?
When it comes to trade show giveaways, it can be difficult to decide whether to go with quality or quantity. Should you spend less per item and maximise reach, or spend more per item and give to less people in the hope that it presents your brand in a better light? At The MPC, we think...
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Choosing the promotional items that stand the test of time

Choosing the promotional items that stand the test of time
Investing in branding promotional items can be a minefield. From cups and pens to fidget spinners and yoyos, it can be tricky to know what to choose. With fads like fidget spinners being banned from classrooms and criticised for safety issues, that investment needs to be in something that will stand the test of time and...
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Creative Ways to Promote Your Brand in 2017

Creative Ways to Promote Your Brand in 2017
As competition grows, technology advances and advertising prices increase, it can be difficult for small businesses to get their brand noticed.   If you are launching a new venture in 2017, want to reinvent your brand or just increase awareness, here are a few creative ways to promote your brand:
  • Target people in your local community...
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How Promotional Products Can Get Your New Business Noticed

How Promotional Products Can Get Your New Business Noticed
Starting a new business can be an extremely rewarding experience, but it’s not always easy getting that initial traction to attract your target market. How quickly and how well you get your name out there, amongst the scores of more established companies in your industry, can make or break a start-up business. However, though some...
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The History of Promotional Products

The History of Promotional Products

The History of Promotional Products

Nowadays you’ll find a business without promotional products up its sleeves hard to come by. Promotional products, set with company logos, from pens to chocolates or gadgets, are such an instrumental piece of an all-rounded marketing strategy, allowing businesses to get across their core messages and values in an impactful, inspired...
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