Brand identity is built upon all of the physical elements of your business, used to represent your brand. Stationery, signage and most importantly a branded company uniform are just a few examples of creating brand identity. Your company uniform is the face of your brand, as it’s the first thing customers and clients see when searching...Read more
When it comes to trade show giveaways, it can be difficult to decide whether to go with quality or quantity. Should you spend less per item and maximise reach, or spend more per item and give to less people in the hope that it presents your brand in a better light? At The MPC, we think...Read more
Promotional products are much more than a simple gift – research shows that when a promotional gift is useful, 89 per cent of people will keep it. That means it’s key to make them a central part of your marketing strategy if you want to raise awareness of your brand or business. A survey...Read more
Investing in branding promotional items can be a minefield. From cups and pens to fidget spinners and yoyos, it can be tricky to know what to choose. With fads like fidget spinners being banned from classrooms and criticised for safety issues, that investment needs to be in something that will stand the test of time and...Read more
As competition grows, technology advances and advertising prices increase, it can be difficult for small businesses to get their brand noticed. If you are launching a new venture in 2017, want to reinvent your brand or just increase awareness, here are a few creative ways to promote your brand:Read more
- Target people in your local community...
As we know, promotional merchandise is one of the most powerful marketing tools available to businesses of all kinds. Having a physical branded item is a cost-effective and fast way to increase brand awareness and loyalty, allowing businesses to effectively target customers and improve retention. The strategic use of promotional products has proven to benefit...Read more
Starting a new business can be an extremely rewarding experience, but it’s not always easy getting that initial traction to attract your target market. How quickly and how well you get your name out there, amongst the scores of more established companies in your industry, can make or break a start-up business. However, though some...Read more