Getting your point of sale display right this Christmas

With Christmas on the horizon the time to get your in store advertising ready for the festive season is certainly here. Point of sale merchandising can include everything from signs, posters and banners to free-standing display units, counter display units and leaflet dispensers, so there is plenty of opportunity to catch the attention of visiting customers! Here...
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Getting The Best Value From Your Promotional Items

You’ll often hear that a great marketing campaign can help spread the word about your brand or business, but what’s often forgotten about is the powerful impact promotional items can have. They don’t just increase brand awareness, they also capture the imagination of your potential customer in a new and exciting way. Oh, and who...
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Your Guide to Creating Successful Point of Sale Merchandise

The Point of Sale (POS) space within a retail setting is one of the most valuable spaces you can occupy. Why? Because the majority of consumers make unplanned rather than planned purchasing decisions, with research suggesting that 1-in-10 UK impulse shoppers pick up their product from the till and queue area (CTP, 2015). Have you ever...
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