When it comes to trade show giveaways, it can be difficult to decide whether to go with quality or quantity. Should you spend less per item and maximise reach, or spend more per item and give to less people in the hope that it presents your brand in a better light? At The MPC, we think...Read more
The past year has been an interesting one for the promotional merchandising industry, where a blend of inventive and traditional methods have modelled our approach to design and manufacture. So, with 2018 on the horizon, we look at some of the product trends we expect to gain prominence over the coming twelve months.Read more
Time to take...
Sending out promotional products can be a fantastic way of raising brand awareness and increasing product sales, but how you package the item can have a significant impact on whether you achieve your goals. After all, if it doesn’t speak to your target audience or stand out against competitors, you can’t expect to make much...Read more
With Christmas on the horizon the time to get your in store advertising ready for the festive season is certainly here. Point of sale merchandising can include everything from signs, posters and banners to free-standing display units, counter display units and leaflet dispensers, so there is plenty of opportunity to catch the attention of visiting customers! Here...Read more
Big brands, start-ups and SMEs across the country often get involved with trade and consumer shows, on the premise of generating more business. But with the average show costing a few thousand pounds, are they seeing a return on investment? We think events offer a great opportunity to showcase a company and its offerings, but maximising a...Read more
Charities rely on donations to fund their work, yet this income is not always easy to come by. Times are becoming increasingly tough for smaller charities who struggle to get their name and good cause recognised ahead of the major players in the third sector. The solution may lie in the tangible marketing materials such as...Read more
As we know versatile promotional products are a convenient and extremely effective way of getting your business seen by the right audience. As well as helping you stand out from the competition, the right merchandise gives businesses a long-term strategy to promoting brand advocacy and boosting sales. However, it’s not just about the products you...Read more