Time to get up close and personal… No, this isn’t yet another Valentine’s Day blog; we’re talking about one of the hottest trends happening in marketing right now – personalisation. 

We use the term ‘trend’ loosely because personalised corporate merchandise and communications are actually more of a customer expectation these days. Salesforce research shows that 84% of consumers say being treated like a person, not a number, is very important to winning their business.

63% of consumers say they’ll stop buying from brands that use poor personalisation tactics 

From their TVs to their shopping trolleys, people are being served a carefully selected bespoke menu of products, services and content day and night. They’ve become more than a little used to that personal touch. 

Make it afterthought and they might not feel valued – which means they could get wooed by your competitors. Smart Insights discovered that 63% of consumers say they’ll stop buying from brands that use poor personalisation tactics. Simply putting their name on an email isn’t going to cut the mustard. 

Attract top talent – and hang on to it 

Personalised corporate merchandise doesn’t just help with customer retention; it works just as well for employee engagement. When you’ve invested in recruiting top talent to join your business, a personalised onboarding kit will help that new team member feel they’ve made the right decision by joining your company. 

Those who have worked for you for a while will be reminded that you care about them when you send out thoughtful surprises such as personalised gift hampers. With remote and/or hybrid working practices now the norm, reaching out in ways like this can really help retain your high performing staff. 

No idea (…and even less time)?

Yet only just over half of marketers say personalisation is their top priority. As experienced designers, creators and producers of personalised corporate merchandise, we’ve learnt that this is usually due to two factors – lack of time and a shortage of ideas. 

Fortunately for all you sales, marketing and HR managers out there, these are two challenges THEMPC can definitely help you overcome…

Lets talk powerful possibilities

Your comprehensive personalised merchandise UK solution 

We haven’t just got bags of ideas and time for you – we’ve got the in-house facilities to handle your personalised promotional merchandise projects from start to finish. 

Acting like an extension of your business, we’ll provide innovative design, print, packaging, manufacture, support, fulfilment and logistics solutions for your promo merch – all under one roof.

After taking the time to understand your brand and project objectives, leave it to us to source or produce a wide variety of branded goods for merchandise such as personalised marketing gifts and personalised gifts for colleagues. 

Tell us who you want to attract or engage and we’ll create bespoke concepts with high impact. Never short of inspiration, we’ll be your fount of ideas and provide those extra hours in the day that you just can’t find – so that you become part of the 51% of marketers that DO prioritise personalisation as part of their business strategy.

Ideas for personalised corporate merchandise 

Econsultancy reports that 80% of companies report seeing an uplift since implementing personalisation. 

Here are some forms of personalised merchandise that could help you make your customers feel valued and encourage leads and prospects to buy your products and use your services:

  • Tech accessories – all the latest gadgets – branded and personalised 
  • That always-handy essential combo of a branded personalised pen and branded personalised notebook (…people still love pen and paper even in a tech-mad world)
  • Glasses, mixers and cocktail recipes in a personalised gin box 
  • Drinks bottles and mugs – they’ll see your brand with every sip
  • Bags and keyrings – getting from A to B and home again with your personalised corporate merchandise 
  • Umbrellas – rainy days seem less rubbish when you’ve got a cool personalised umbrella with your name on it to show off to the world 
  • Personalised calendars and diaries – a daily reminder of your brand, A.M. to P.M 
  • A personalised Christmas gift box choc-full of branded luxury items 
  • Giveaways for course delegates at exhibitions and corporate events – including virtual events
  • Goody bags to support new product launch campaigns 

This is by no means a full list of what THEMPC can create for your target audience. Share even your wildest ideas with us and we’ll go the extra mile to bring them to life – and personalise them. 

Inspired ways to connect with your workforce

Customer engagement packs, virtual event packs and new product launch packs aren’t the only scenarios in which you can reap the benefits of personalised corporate merchandise.

In an increasingly remote working world, your business can use personalised collateral to welcome new hires, reward high performing team members, reinforce business objectives at sales kick-offs, to say thanks – or simply to say, “keep going.”

Click Boarding statistics suggest that 69% of employees are more likely to stay with a company for three years if they experience positive onboarding.

THEMPC can create bespoke onboarding packs that are personalised to suit your latest intake of staff or hottest new managerial recruit. We’re not just talking an employee handbook with their name on it, we’re talking personalised corporate merchandise such as stationery, drinkware branded with your company values, a logo-ed up laptop bag, or branded clothing. 

Don’t forget your existing staff! Glassdoor’s research indicates that 77% of adults believe employers are becoming more mission-driven to retain talent. In other words, they expect some TLC from the company they work for…

Employee wellbeing packs have become popular in response to growing awareness around mental as well as physical health in the workplace. We can personalise and brand plant kits and pots, aromatherapy candles and diffusers, comfy clothing, cushions and blankets, zen-inducing desk tidies, relaxing or energising herbal teas, books, games and puzzles. 

Target your audience by name

Make personalised merchandise a key part of your business growth strategy

Primed prospects, happy customers, valued suppliers and appreciated staff – what business doesn’t want to achieve these things in 2022 – and beyond? 

Corporate brands and SMEs alike are quickly catching on to the knowledge that personalisation can help them obtain this all-round success, with many seeing a significant ROI. Will yours be next? 

With an attitude of limitless possibility and a commitment to quality, we’ll go the extra mile to get your personalised corporate merchandise just right. Talk to us about your requirements today on 01256 352415.