The ‘millennials’, those born in the 80s and 90s and approaching adulthood, are the online generation, a large sector of the population who have grown up alongside the internet and hold increasing value in any marketing strategy. The younger generation has much easier access to participating in new experiences and finding enrichment, as a new...

Promotional product gifts continue to be key for businesses looking to enhance and increase brand image, reach and awareness, as well as for building relationships with existing advocates and driving sales. This year we have seen promotional products take on a retail look and feel, with unique custom packaging comparing products to the...

The period leading up to Christmas can, for many businesses, quickly become a busy juggling act with preparing staff for leave, ordering Christmas cards and organising events alongside day to day activities. Choosing the right Christmas gifts for your clients or employees is one of these tasks that requires time, thought and forward planning. It’s...

  The middle of September marks Promotional Products Week – a time to celebrate and promote all that is great about promotional merchandise. This awareness week, which takes place from 14^th – 18^th September, is the brainchild of the British Promotional Merchandise Association and aims to help businesses understand the value of promotional products in the...