With so many of us working from home, events have turned virtual and people are looking for new ways to engage employees and customers.
One major trend right now is to send care packs direct to staff and customers’ doors. However, it’s not just the contents inside those packages that matters. It’s equally as important to present the merchandise in packaging that will give the recipient the WOW factor.
So, what is a belly band?
A simple and effective solution to add branding to merchandise and packaging is with the use of packaging sleeves (also known as belly bands).
In a nutshell a belly band or packaging sleeve is a paper or cardboard band wrapped around an individual item of merchandise or the outer box packaging, such as a care package you might be sending out to your staff.
As merchandise and packaging experts, we’re seeing an increase in the popularity of belly bands over the last 6-12 months.
Why everybody loves belly bands
They’re so versatile! When you have a campaign to get out to market but have different audiences to target, various belly bands can be created and can be wrapped around the same standard ‘core’ box and contents. The messaging for each band can be uniquely tailored to each target group.
They’re so cost effective! Belly bands can save you money in the long run when manufacturing packaging, because you don’t have to make the core packs different, just the belly band.
Give your merchandise more impact with belly bands
Belly bands will personalise and enhance the recipients unboxing experience, building excitement when the parcel lands on their doorstep.
Packaging is such a useful tool for engaging with your customers, staff, and prospects. With our expertise, we can advise you on the best way to create that impact without going over budget.
Belly band inspiration
Packaging sleeves can be made in a variety of paper stocks, sizes, and finishes. We’ve used them on everything from soaps to socks! Just by adding a sleeve, you can start to build brand recognition and communicate your message more clearly.
Why not send out new notebooks to each employee for your company’s virtual kick off, with a belly band designed around this year’s theme wrapped around it? You’ll give your teams a flavour of what’s to come and get them thinking before the event.
Other recent projects we’ve been involved in have included belly-banded packs for virtual training events. We created snack selections and shipped them to each attendee, feeding their bodies as well as their minds!
If your budget is modest, you can buy generic boxes and we can brand them for you easily with a belly band designed especially for you.
Anything is possible- give us your brief and we will find a way to brand it – and belly band it!
Even more belly band benefits
Just by adding a simple sleeve to your package, you are not only maximising your opportunity for brand exposure and engagement, but you can also:
- Create the potential for unboxing exposure and shares on social media
- Add more colour and interest to simpler items
- Include additional information such as ingredients or instructions
The friendly team at THEMPC is here to help you create quality merchandise and get it into the hands of your recipients. We create bespoke merchandise and packaging with a WOW factor that will ensure your brand is remembered for all the right reasons. To talk to us about your requirements today, call 01256 352415 or email firstname.lastname@example.org