The return of physical events: how to make your brand ‘stand’ out with expert event management

Nicknamed ‘Freedom Day’, July 19^th 2021 should mark the end of all remaining COVID restrictions. Since March 2020, the restrictions on indoor gatherings have meant that physical events such as conferences and exhibitions have sadly not been possible. 

As a company specialising in event management in the UK, we couldn’t be happier to hear physical events are back on the calendar once again.

Face-to-face opportunities matter 

Thanks to the wonders of modern technology, virtual events have provided a brilliant interim solution for staying connected throughout lockdown – but you can’t beat the buzz of a busy exhibition stand, can you? 

Chance encounters with passers-by, new introductions, reunions with old contacts – all this can convert to serious opportunities for your business down the line. 

We know that companies across the UK will share our enthusiasm and excitement about getting back out to all those events to connect with their target audience face-to-face – and showcase their brand and products in a real-life setting. At last! 

Time to shine with better event management and branded event merchandise 

Events and exhibitions provide a platform to boost your brand profile, communicate key messages, shout about new products, and widen networks. 

After more than a year behind closed doors, businesses from all sectors are keen to make their mark in the event space now that it’s opening up again. Everyone will be looking for the chance to create an impressive impact.

It might feel particularly crucial to those in the food and technology industries, eager to finally offer their customers samples and interactive demos for products that have been waiting for their moment in the spotlight (or on the tastebuds). 

If you’re a marketing manager or events organiser, you’ll be dreaming up novel ways to attract people to your stand – but you’ll be trying to balance that with the time-consuming practicalities of event management… 

Many hands make light work

2021 events feel more important than ever but you might feel that your business needs additional ‘manpower’ to optimise your ROI. 

Poorly produced, lost or damaged stands, late arrivals of stock, and technical hitches won’t just make you look disorganised in front of key customers, they could put your brand in the shade of the competitors in the spot next door.  

THEMPC provides event management in the UK that will make the whole process slick and hassle-free. Our expert team can handle all the logistics, register delegates, and set-up and breakdown all types of exhibition stands and shell schemes – including all the ‘techie’ AV stuff! 

That just leaves you cool, calm and free to mingle with delegates and build relationships. 

Brains and style as well as brawn

We don’t like to brag but our stand set-up abilities are matched by our creativity in event collateral. THEMPC’s experienced design and print team can collaborate with you to produce a modular stand scheme and bespoke promotional merchandise that will get you noticed and remembered at events. 

Following a thorough consultation, we’ll visit the site if necessary, then get to work on the design, production and delivery of stunning event collateral to showcase your products and services. 

Tight deadlines are never a problem because we have a raft of design, print and fulfilment capabilities in-house. 

Ideas for branded event merchandise with the ‘wow’ factor 

A beautifully designed exhibition stand will attract delegates over to you during the event. However, now that physical events are back and you have the chance to grab more of their attention, you’ll want to encourage them to stick around for a chat and demo. 

Here are just some of the promotional items that THEMPC can produce for you as part of our event management service and how you might use them…

• Branded mug, bottle or glass to welcome them to your stand with a refreshing beverage. In the drinks industry and exhibiting at Imbibe Live or Food & Drink Expo? What better way to sample your latest tipple, fizz, brew or blend? 
•  Snack pots – all those laps of the exhibition hall burn some series calories. If you’re in the food industry, use these to show delegates how tasty your new products are
• Personalised goody bags – If you’ve got meetings booked on your stand, consider having personalised branded totes made up, filled with information, treats and practical items that will keep you firmly in the minds of those you’ve connected with long after the event
• Gismos and gadgets – sure to be particularly popular with attendees at Technology Live and IoT Tech Expo 
• Luxury branded personalised notebooks and pens – simple practical items often have a long shelf life, keeping your brand in sight 
• Eco-friendly merchandise  – delegates are becoming more waste-conscious and this shows you’re an ethical brand with a focus on sustainability 
• Clothing and accessories – those staffing the stand can become walking, talking adverts for your brand

This is by no means an exhaustive list – the choice is yours and the options are endless. If you have a vision, we’ll bring it to life.

We can also design and produce all your invitations, table signage, pop-up banners, flyers and brochures; linking your merchandise to pre-event campaigns.

Let’s make up for lost time 

THEMPC is an experienced event management company in the UK and our highly skilled team are here to make your physical event a big success. 

Event management doesn’t have to be stressful. We’ll work as an extension of your internal marketing or events resource, taking time to understand your brand identity and event objectives.

Benefit from an end-to-end event management solution, or simply get assistance with a specific element, such a branded event merchandise. 

Contact THEMPC today to discuss your event management requirements.