Using Promotional Products to Excel at Your Next Trade Show

It’s that time of year when we all dust down the exhibition stands and commence our calendar of trade shows and events. Trade shows can be a brilliant way to expose your brand to a wide, new audience, boost your company profile and set up more personal relationships with the people you want to attract. However,...
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How to Attract Younger People to Your Brand using Promotional Products

The ‘millennials’, those born in the 80s and 90s and approaching adulthood, are the online generation, a large sector of the population who have grown up alongside the internet and hold increasing value in any marketing strategy. The younger generation has much easier access to participating in new experiences and finding enrichment, as a new...
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Choosing the Right Promotional Products for Your Event

Hosting, attending or sponsoring an event can be an extremely effective way of promoting awareness of your brand, services and products, generating leads and establishing your reputation for your market. Putting your business efforts into an event can be costly, especially with promotional strategies you’ll need to put into place before, during and after. Read more

How Can Corporate Clothing Help To Develop Your Brand Identity?

Have you thought about introducing branded corporate clothing in your work place? As well as helping to introduce a team atmosphere by providing the same uniform for all members of staff, branded workwear can have many benefits in helping to develop your brand identity. Your brand identity is all the visual elements of your brand,...
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Promotional Products: Why The Pen is Mightier than the Pad

Promotional Products are a popular marketing tool in the UK, enabling businesses of all sizes to find unique and endearing ways of promoting their brand. To mark Promotional Products Week in September, the British Promotional Merchandise Association conducted a survey which revealed the pen as the most common giveaway for UK businesses. Despite our reliance on our...
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Build Brand Awareness this Promotional Products Week

  The middle of September marks Promotional Products Week – a time to celebrate and promote all that is great about promotional merchandise. This awareness week, which takes place from 14th – 18th September, is the brainchild of the British Promotional Merchandise Association and aims to help businesses understand the value of promotional products in the...
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How Promotional Products Can Benefit Your Business

In the modern fast-paced world, it is becoming increasingly difficult for brands to stand out and be counted. It is easy to think that everyone is connected digitally and those more tangible elements of the marketing mix are easily overlooked. Brands, however, are constantly searching for new ways to connect with their audience and items...
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