Starting a new business can be an extremely rewarding experience, but it’s not always easy getting that initial traction to attract your target market. How quickly and how well you get your name out there, amongst the scores of more established companies in your industry, can make or break a start-up business. However, though some...Read more
The History of Promotional ProductsNowadays you’ll find a business without promotional products up its sleeves hard to come by. Promotional products, set with company logos, from pens to chocolates or gadgets, are such an instrumental piece of an all-rounded marketing strategy, allowing businesses to get across their core messages and values in an impactful, inspired...
The Point of Sale (POS) space within a retail setting is one of the most valuable spaces you can occupy. Why? Because the majority of consumers make unplanned rather than planned purchasing decisions, with research suggesting that 1-in-10 UK impulse shoppers pick up their product from the till and queue area (CTP, 2015). Have you ever...Read more
It’s that time of year when we all dust down the exhibition stands and commence our calendar of trade shows and events. Trade shows can be a brilliant way to expose your brand to a wide, new audience, boost your company profile and set up more personal relationships with the people you want to attract. However,...Read more
The ‘millennials’, those born in the 80s and 90s and approaching adulthood, are the online generation, a large sector of the population who have grown up alongside the internet and hold increasing value in any marketing strategy. The younger generation has much easier access to participating in new experiences and finding enrichment, as a new...Read more
Hosting, attending or sponsoring an event can be an extremely effective way of promoting awareness of your brand, services and products, generating leads and establishing your reputation for your market. Putting your business efforts into an event can be costly, especially with promotional strategies you’ll need to put into place before, during and after.
Have you thought about introducing branded corporate clothing in your work place? As well as helping to introduce a team atmosphere by providing the same uniform for all members of staff, branded workwear can have many benefits in helping to develop your brand identity. Your brand identity is all the visual elements of your brand,...Read more
Promotional product gifts continue to be key for businesses looking to enhance and increase brand image, reach and awareness, as well as for building relationships with existing advocates and driving sales. This year we have seen promotional products take on a retail look and feel, with unique custom packaging comparing products to the...Read more
The period leading up to Christmas can, for many businesses, quickly become a busy juggling act with preparing staff for leave, ordering Christmas cards and organising events alongside day to day activities. Choosing the right Christmas gifts for your clients or employees is one of these tasks that requires time, thought and forward planning. It’s...Read more
Promotional Products are a popular marketing tool in the UK, enabling businesses of all sizes to find unique and endearing ways of promoting their brand. To mark Promotional Products Week in September, the British Promotional Merchandise Association conducted a survey which revealed the pen as the most common giveaway for UK businesses. Despite our reliance on our...Read more