How Promotional Products Can Get Your New Business Noticed

Starting a new business can be an extremely rewarding experience, but it’s not always easy getting that initial traction to attract your target market. How quickly and how well you get your name out there, amongst the scores of more established companies in your industry, can make or break a start-up business. However, though some...
Read more

The History of Promotional Products

The History of Promotional Products

Nowadays you’ll find a business without promotional products up its sleeves hard to come by. Promotional products, set with company logos, from pens to chocolates or gadgets, are such an instrumental piece of an all-rounded marketing strategy, allowing businesses to get across their core messages and values in an impactful, inspired...
Read more

Your Guide to Creating Successful Point of Sale Merchandise

The Point of Sale (POS) space within a retail setting is one of the most valuable spaces you can occupy. Why? Because the majority of consumers make unplanned rather than planned purchasing decisions, with research suggesting that 1-in-10 UK impulse shoppers pick up their product from the till and queue area (CTP, 2015). Have you ever...
Read more

Using Promotional Products to Excel at Your Next Trade Show

It’s that time of year when we all dust down the exhibition stands and commence our calendar of trade shows and events. Trade shows can be a brilliant way to expose your brand to a wide, new audience, boost your company profile and set up more personal relationships with the people you want to attract. However,...
Read more

How to Attract Younger People to Your Brand using Promotional Products

The ‘millennials’, those born in the 80s and 90s and approaching adulthood, are the online generation, a large sector of the population who have grown up alongside the internet and hold increasing value in any marketing strategy. The younger generation has much easier access to participating in new experiences and finding enrichment, as a new...
Read more

Choosing the Right Promotional Products for Your Event

Hosting, attending or sponsoring an event can be an extremely effective way of promoting awareness of your brand, services and products, generating leads and establishing your reputation for your market. Putting your business efforts into an event can be costly, especially with promotional strategies you’ll need to put into place before, during and after. Read more

How Can Corporate Clothing Help To Develop Your Brand Identity?

Have you thought about introducing branded corporate clothing in your work place? As well as helping to introduce a team atmosphere by providing the same uniform for all members of staff, branded workwear can have many benefits in helping to develop your brand identity. Your brand identity is all the visual elements of your brand,...
Read more

Promotional Products: Why The Pen is Mightier than the Pad

Promotional Products are a popular marketing tool in the UK, enabling businesses of all sizes to find unique and endearing ways of promoting their brand. To mark Promotional Products Week in September, the British Promotional Merchandise Association conducted a survey which revealed the pen as the most common giveaway for UK businesses. Despite our reliance on our...
Read more