We talk a lot about promotional gifts and their value in increasing customer interest, encouraging repeat business and building brand awareness. The branded product, however, often serves a purpose closer to home – within your own company. In this blog post we’re going to explore the value of creating branded promotional products for use...Read more
Big brands, start-ups and SMEs across the country often get involved with trade and consumer shows, on the premise of generating more business. But with the average show costing a few thousand pounds, are they seeing a return on investment? We think events offer a great opportunity to showcase a company and its offerings, but maximising a...Read more
Life is all about maintaining successful relationships - with family, loved ones, friends and of course, in the world of business. Having good business relationships makes work a better place to be, a happier place to be, and a more profitable place to be. Relationships are built on trust, shared understanding and commitment - all...Read more
Charities rely on donations to fund their work, yet this income is not always easy to come by. Times are becoming increasingly tough for smaller charities who struggle to get their name and good cause recognised ahead of the major players in the third sector. The solution may lie in the tangible marketing materials such as...Read more
You may have a brilliant strategy in place to push your brand and make it look stunning. But so many companies are missing a trick when it comes to pushing their brand at an event. Let us talk you through how you can maximise your brand success at your next event.Read more
Why advertise at events?Promoting your...
As competition grows, technology advances and advertising prices increase, it can be difficult for small businesses to get their brand noticed. If you are launching a new venture in 2017, want to reinvent your brand or just increase awareness, here are a few creative ways to promote your brand:Read more
- Target people in your local community...
As we know, promotional merchandise is one of the most powerful marketing tools available to businesses of all kinds. Having a physical branded item is a cost-effective and fast way to increase brand awareness and loyalty, allowing businesses to effectively target customers and improve retention. The strategic use of promotional products has proven to benefit...Read more
Many modern businesses realise that they cannot build their brand simply by marketing online or using traditional offline advertising. To reach the target audience you often have to be a little more astute and give people something tangible that identifies with your brand and gives them a reason to remember you. We’re talking of course, about...Read more
At The MPC we have over 15 years’ experience of delivering successful promotional products so we know what works. The products themselves are key, needing to be useful, memorable and of a good enough quality for people to enjoy them. However, timing is also incredibly important and there are certain periods in the life of...Read more
Promotional Products Week 2016 is fast approaching and has collaborated with the British Products Merchandise Association to show us some surprising facts about the product marketing landscape. Why promotional products matter A quality and memorable promotional product can go a long way to drive customer reach, engagement and sales. In fact, according to the BPMA it is...Read more