It’s never too early to start getting your marketing plan into gear for the year ahead and 2019 is just around the corner. 2018 has been a great year for the promotional merchandise industry and we expect that this trend will continue next year, providing that businesses continue to invest in promotional products and keep up with the latest trends in promotional gifts and merchandise.
There’s no denying that trends for promotional products move on quickly, so forget about what was in this year and let’s stay ahead of the curve and take a look of the trends that we can expect to see in 2019.
More eco-friendly products
In recent years, there has been an increasing trend between consumer buying habits and businesses whose products are manufactured sustainably, and are biodegradable or recyclable, especially when it comes to packaging. As a result, people are much more likely to keep promotional products that are eco-friendly.
In 2019, we can expect this trend to continue, with more and more brands incorporating eco-friendly promotional merchandise and gifts into their marketing strategy. Items such as eco-friendly desk products and reusable bags will be popular promotional products.
The Millennial target market
The key market for promotional merchandise and gifts will be Millennials – people aged between 18 and 34. In 2019, Millennials are expected to surpass Baby Boomers as the largest living adult generation, so it’s important for brands to gain an understanding of millennials and work hard to target them when it comes to promotional merchandise.
Fitness related products will be increasingly popular
Another trend that we are seeing is that people are increasingly interested in living a healthy lifestyle and spending more time playing sports and keeping fit. As a result, sports and fitness items will make popular promotional merchandise. There are many different items that make ideal fitness related giveaways, including:
- Sports bottles
- Stress balls
- Golfing accessories
- Backpacks and Holdalls
Bright colours will help brands stand out
It may sound obvious that bright colours and interesting patterns are an effective way to make a brand standout, but in 2019 we can expect that more unique colours will catch the consumer eye. Moving on from more traditional bright colours, we can expect electric blues, cherry reds, vibrant lavenders and bright corals to grace promotional gifts in the coming year. Bright colours can help any product to stand out, from stationery to luggage tags, or even bags and sports gear.
In addition to colour, texture will also be important – with matte, wood-grain, leather and metallic textures expected to be popular.
If you are planning your promotional products for 2019, why not get in touch with us and talk through your ideas? Call THEMPC on 01256 352415 and talk to one of our sales team – we will be happy to review your current promotional portfolio or help you start from scratch.