• PPI_twinings

Promotional Packaging

A former client who had recently moved to a new role within Twinings contacted us with a requirement for trade promotional packaging.

The requirement was to present a trade marketing solution which would consist of a short run of 100 luxury boxes to hold a glass cup and saucer, a 1GB dome printed USB memory stick and a selection of tea bags. It was intended that these boxes would be taken to the headquarters of large UK department stores including Waitrose, Sainsbury’s and Tesco to promote and sell the latest range of Twinings specialist teas.

Due to the fragile contents and frequent transportation the boxes had to be designed to be durable and secure and yet compact and easy to carry. We suggested a box and lid created from 2,000 micron black lined grey board covered in 150gsm sheets litho printed full colour and matt laminated.

Due to the quantity required it was decided these boxes would be hand finished

To hold the contents securely we created an inner foam fitment made from LD30 high density black plastazote. This high-density style of foam gave a professional, luxurious appearance but allowed us the flexibility to create a range of layout options for the cup, saucer, USB memory stick and tea bags to present to the client.

Once the client approved the final design and layout and all 100 promotional packaging boxes were produced we carefully consolidated the contents and delivered them to their head office within the agreed deadline ready to be taken in to the stores. Our client was very happy with the both the quality of the final boxes and the advice and guidance we gave. Since this project was completed we have built up a strong relationship with our client and have worked together on several additional projects.

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