The original brief from the client was to create 15,500 Festival Kits in which to mail out BarclayCard PayBands, along with other promotional items, to music lovers attending the BarclayCard Wireless Festival 2012.
Limited numbers of PayBands were available for festival goers to apply for prior to the event. These gave them the benefit of contactless transactions throughout the festival, as well as access to the exclusive Barclaycard Unwind Perk Park.
Fitting the pack contents into suitably sized box, whilst keeping mailing costs low, were important factors to consider when designing the outer box. Therefore, we ensured its dimensions fitted within Royal Mail’s Large Letter size classification (353mm x 250mm x 25mm), instead of the larger Packet Post category, thus saving the client approximately 50% in postage costs.
Saving the customer both time and money
As the brief progressed, we soon realised we could add value to the project by not only making the outer box, but by also producing the branded merchandise (lanyards complete with festival guide and canvas bags) to go in the box, as well as managing the fulfillment of the 15,500 packs ready for distribution.
We managed to provide all of the components for the entire project through our manufacturing network more cost effectively than if the client had sourced them independently.
We also produced and fulfilled 450 special VIP festival kits, printed 19,950 letters and (at late notice due to the unseasonal weather) supplied branded umbrellas and parasols for the festival’s VIP area.
Throughout the project we worked closely with the client providing critical path schedules and bi-weekly update reports as the brief evolved. Some of the deadlines were tight, but all the required elements were delivered on time or ahead of schedule.