What Promotional Products Week Has to Tell Us About the Best Products

Promotional Products Week 2016 is fast approaching and has collaborated with the British Products Merchandise Association to show us some surprising facts about the product marketing landscape.

Why promotional products matter

A quality and memorable promotional product can go a long way to drive customer reach, engagement and sales. In fact, according to the BPMA it is a key tool for over 70% of marketers to improve brand awareness. Promotional Products Week runs from the 12th-16th September and celebrates the industry and the value of promotional products in marketing.

Research has found that if a promotional item is useful, 89% of people will keep it. The long-term benefits of quality promotional merchandise is clear and brands should look to take advantage of branded items for their events, customer rewards, direct mail campaigns and brand awareness giveaways alongside other strategies.

So what promotional products are most popular for UK consumers?

It seems that you can’t go wrong with the promotional pen, which is what UK customers favour most. Branded bags, electronic items, personalised mugs and edible items are also highly popular, however marketers are introducing the more unusual products into the promotional mix, including ice cream and plants.

The findings from the BPMA have provide even more interesting data on what people value in promotional products. Usefulness is a key factor in the success of a branded product, however what people most value is its quality:

  • Quality – 81%
  • Memorable – 71%
  • Relevance – 69%
  • Usefulness – 65%
  • Long desk life – 31%

When choosing a promotional product, it’s important to factor in these attributes in relation to your target audience and the intended purpose of the item, whether it’s to encourage existing customer relationships or form new ones.

Yet, creativity is a major challenge faced by many marketers when selecting promotional goods. At THEMPC we act as an extension of internal marketing resources and can work with you from your initial concepts, to develop engaging physical marketing assets that deliver. We have over 15 years’ experience in the industry and are here to help you advance your vision of an incredible product launch into a reality.

If you have a project in mind or would like any advice on your promotional portfolio please call us on 01256 352415 or email info@thempc.co.uk.

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