Life is all about maintaining successful relationships – with family, loved ones, friends and of course, in the world of business. Having good business relationships makes work a better place to be, a happier place to be, and a more profitable place to be. Relationships are built on trust, shared understanding and commitment – all key words in business, so how do we best ensure we develop those traits and build our company’s reputation and success? One way is to show your appreciation or gratitude to your clients, and this can be done effectively with promotional gifts.
When you are giving promotional merchandise or some other form of gift to an important client or customer it is important to remember one thing — that the gift is about the recipient. Giving away small company logo-branded promotional products such as pens, pencils, notepads, calendars, or magnets may work in many situations, to get your company remembered and link your name with the services they may want. However, to have a stronger effect and to build relationships, your gifts should make your client feel valued. It is vital that gifts are memorable or matter to the recipient, otherwise they make no investment in your business relationship.
To help you focus on choosing the right gift then you will need to think about the client. What is important to them? What would affect a personal touch? What will stand out? These are all aspects of promotional gift giving that you will need to consider. It may be that your promotional gifts could be branded with your company logo, but that very much depends on what you are giving. It is important to remember that it is not essential to brand all your gifts. If your client is made to feel appreciated by the gift, they will not forget who it was from, and the relationship will benefit, logo or not.
If you are going to use personalised promotional gifts with clients that require some thought, then the chances are that these gifts will be more expensive than stock or standard promotional gifts would be. However, by making gifts personal, and of a high quality, your return on investment will be greater, so you can afford to spend more on choosing the right gifts. To keep your costs manageable, it makes sense to focus your output on key clients, or a smaller part of your customer base that matters most. This is where a good strategic approach comes in handy. You will need to be clear about who you aim at and why, and how regularly you will target them with gifts. To ensure continued business success you will need to know that you are building the right relationships and maintaining them appropriately.
If you are looking to build relationships with new clients, or want to strengthen your relationships with existing clients by giving them promotional gifts, you can call THEMPC Ltd today on 01256 352415.