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Promotional products are a highly effective marketing tool for brand recollection. Giving away promotional products to potential customers can be helpful in generating customer loyalty and interest. Multiple surveys were conducted by The British Promotional Merchandise Association (BPMA) to prove the direct correlation between advertising through promotional products and increases in sales and brand recognition. In their...

Promotional items are a popular choice no matter what the time of year, but it’s important to consider how seasonal branded merchandise can be used to raise awareness in the summer or winter months. Here we look at five types of merchandising products that can be used to suit the weather!

Desktop items

Whatever the weather outside...

Whatever goods or services your business provides, promotional packaging can play a key role in advertising, promoting and selling your products. Here we list just a few ways that new promotional packaging can drive interest in your offering and help to increase sales.

Attract sales

This really is the name of the game! The visual presentation of...

Promotional materials can play an important role in successful marketing campaigns, so it’s important to choose a production partner that can deliver exactly what your company needs. Here we look at some of the important factors to consider when ordering promotional goods, and how these elements can affect your marketing efforts.

Quality

Whether it’s a pamphlet, a pencil...

When looking to promote your business through events and campaigns, there can be a lot to manage. As well as deciding on the terms of your campaign, you also need to decide on design, promotion, storage, delivery and who’s going to do it all for you. However, instead of hiring one company to produce your promotional...

At festivals and events, there are often hundreds of brands vying for the attention of attendees. Therefore, finding a promotional giveaway that makes your brand stand out from the crowd is a tricky task that takes some serious consideration. Here at The MPC, we’ve seen thousands of different approaches – from jute bags and pens...