Five Marketing Essentials for Your Next Exhibition Appearance

Exhibitions are the perfect opportunity to promote your business. In a room filled with potential customers, there is no excuse for not pulling out all of your best resources. Professionalism is key and you cannot portray that without a passionate brand and excellent marketing. Ready for your next exhibition appearance, here are our 5 key marketing...
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The Benefits of a Branded Company Uniform

Brand identity is built upon all of the physical elements of your business, used to represent your brand. Stationery, signage and most importantly a branded company uniform are just a few examples of creating brand identity. Your company uniform is the face of your brand, as it’s the first thing customers and clients see when searching...
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Trade Show Giveaways: quality or quantity?

When it comes to trade show giveaways, it can be difficult to decide whether to go with quality or quantity. Should you spend less per item and maximise reach, or spend more per item and give to less people in the hope that it presents your brand in a better light? At The MPC, we think...
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Promotional merchandising trends for 2018

The past year has been an interesting one for the promotional merchandising industry, where a blend of inventive and traditional methods have modelled our approach to design and manufacture. So, with 2018 on the horizon, we look at some of the product trends we expect to gain prominence over the coming twelve months.

Time to take...

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The importance of packaging for your promotional products

Sending out promotional products can be a fantastic way of raising brand awareness and increasing product sales, but how you package the item can have a significant impact on whether you achieve your goals. After all, if it doesn’t speak to your target audience or stand out against competitors, you can’t expect to make much...
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Getting your point of sale display right this Christmas

With Christmas on the horizon the time to get your in store advertising ready for the festive season is certainly here. Point of sale merchandising can include everything from signs, posters and banners to free-standing display units, counter display units and leaflet dispensers, so there is plenty of opportunity to catch the attention of visiting customers! Here...
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