Creative Ways to Promote Your Brand in 2017

As competition grows, technology advances and advertising prices increase, it can be difficult for small businesses to get their brand noticed.   If you are launching a new venture in 2017, want to reinvent your brand or just increase awareness, here are a few creative ways to promote your brand:
  • Target people in your local community...
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What Promotional Products Week Has to Tell Us About the Best Products

Promotional Products Week 2016 is fast approaching and has collaborated with the British Products Merchandise Association to show us some surprising facts about the product marketing landscape. Why promotional products matter A quality and memorable promotional product can go a long way to drive customer reach, engagement and sales. In fact, according to the BPMA it is...
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The History of Promotional Products

The History of Promotional Products

Nowadays you’ll find a business without promotional products up its sleeves hard to come by. Promotional products, set with company logos, from pens to chocolates or gadgets, are such an instrumental piece of an all-rounded marketing strategy, allowing businesses to get across their core messages and values in an impactful, inspired...
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Using Promotional Products to Excel at Your Next Trade Show

It’s that time of year when we all dust down the exhibition stands and commence our calendar of trade shows and events. Trade shows can be a brilliant way to expose your brand to a wide, new audience, boost your company profile and set up more personal relationships with the people you want to attract. However,...
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How to Attract Younger People to Your Brand using Promotional Products

The ‘millennials’, those born in the 80s and 90s and approaching adulthood, are the online generation, a large sector of the population who have grown up alongside the internet and hold increasing value in any marketing strategy. The younger generation has much easier access to participating in new experiences and finding enrichment, as a new...
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Build Brand Awareness this Promotional Products Week

  The middle of September marks Promotional Products Week – a time to celebrate and promote all that is great about promotional merchandise. This awareness week, which takes place from 14th – 18th September, is the brainchild of the British Promotional Merchandise Association and aims to help businesses understand the value of promotional products in the...
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