Brand identity is built upon all of the physical elements of your business, used to represent your brand. Stationery, signage and most importantly a branded company uniform are just a few examples of creating brand identity. Your company uniform is the face of your brand, as it’s the first thing customers and clients see when searching...Read more
You’ll often hear that a great marketing campaign can help spread the word about your brand or business, but what’s often forgotten about is the powerful impact promotional items can have. They don’t just increase brand awareness, they also capture the imagination of your potential customer in a new and exciting way. Oh, and who...Read more
Investing in branding promotional items can be a minefield. From cups and pens to fidget spinners and yoyos, it can be tricky to know what to choose. With fads like fidget spinners being banned from classrooms and criticised for safety issues, that investment needs to be in something that will stand the test of time and...Read more
Life is all about maintaining successful relationships - with family, loved ones, friends and of course, in the world of business. Having good business relationships makes work a better place to be, a happier place to be, and a more profitable place to be. Relationships are built on trust, shared understanding and commitment - all...Read more
Charities rely on donations to fund their work, yet this income is not always easy to come by. Times are becoming increasingly tough for smaller charities who struggle to get their name and good cause recognised ahead of the major players in the third sector. The solution may lie in the tangible marketing materials such as...Read more
You may have a brilliant strategy in place to push your brand and make it look stunning. But so many companies are missing a trick when it comes to pushing their brand at an event. Let us talk you through how you can maximise your brand success at your next event.Read more
Why advertise at events?Promoting your...
As competition grows, technology advances and advertising prices increase, it can be difficult for small businesses to get their brand noticed. If you are launching a new venture in 2017, want to reinvent your brand or just increase awareness, here are a few creative ways to promote your brand:Read more
- Target people in your local community...
As we know, promotional merchandise is one of the most powerful marketing tools available to businesses of all kinds. Having a physical branded item is a cost-effective and fast way to increase brand awareness and loyalty, allowing businesses to effectively target customers and improve retention. The strategic use of promotional products has proven to benefit...Read more
At The MPC we have over 15 years’ experience of delivering successful promotional products so we know what works. The products themselves are key, needing to be useful, memorable and of a good enough quality for people to enjoy them. However, timing is also incredibly important and there are certain periods in the life of...Read more
As we know versatile promotional products are a convenient and extremely effective way of getting your business seen by the right audience. As well as helping you stand out from the competition, the right merchandise gives businesses a long-term strategy to promoting brand advocacy and boosting sales. However, it’s not just about the products you...Read more