Recent Posts by Paul Marsh

How to Ensure Your Promotional Products Land in the Right Hands

Many modern businesses realise that they cannot build their brand simply by marketing online or using traditional offline advertising. To reach the target audience you often have to be a little more astute and give people something tangible that identifies with your brand and gives them a reason to remember you. We’re talking of course, about...
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‘Tis the season to decide on your Christmas promotional products

  At The MPC we have over 15 years’ experience of delivering successful promotional products so we know what works. The products themselves are key, needing to be useful, memorable and of a good enough quality for people to enjoy them. However, timing is also incredibly important and there are certain periods in the life of...
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What Promotional Products Week Has to Tell Us About the Best Products

Promotional Products Week 2016 is fast approaching and has collaborated with the British Products Merchandise Association to show us some surprising facts about the product marketing landscape. Why promotional products matter A quality and memorable promotional product can go a long way to drive customer reach, engagement and sales. In fact, according to the BPMA it is...
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How Promotional Products Can Get Your New Business Noticed

Starting a new business can be an extremely rewarding experience, but it’s not always easy getting that initial traction to attract your target market. How quickly and how well you get your name out there, amongst the scores of more established companies in your industry, can make or break a start-up business. However, though some...
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The History of Promotional Products

The History of Promotional Products

Nowadays you’ll find a business without promotional products up its sleeves hard to come by. Promotional products, set with company logos, from pens to chocolates or gadgets, are such an instrumental piece of an all-rounded marketing strategy, allowing businesses to get across their core messages and values in an impactful, inspired...
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Your Guide to Creating Successful Point of Sale Merchandise

The Point of Sale (POS) space within a retail setting is one of the most valuable spaces you can occupy. Why? Because the majority of consumers make unplanned rather than planned purchasing decisions, with research suggesting that 1-in-10 UK impulse shoppers pick up their product from the till and queue area (CTP, 2015). Have you ever...
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Using Promotional Products to Excel at Your Next Trade Show

It’s that time of year when we all dust down the exhibition stands and commence our calendar of trade shows and events. Trade shows can be a brilliant way to expose your brand to a wide, new audience, boost your company profile and set up more personal relationships with the people you want to attract. However,...
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How to Attract Younger People to Your Brand using Promotional Products

The ‘millennials’, those born in the 80s and 90s and approaching adulthood, are the online generation, a large sector of the population who have grown up alongside the internet and hold increasing value in any marketing strategy. The younger generation has much easier access to participating in new experiences and finding enrichment, as a new...
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