As we know, promotional merchandise is one of the most powerful marketing tools available to businesses of all kinds. Having a physical branded item is a cost-effective and fast way to increase brand awareness and loyalty, allowing businesses to effectively target customers and improve retention. The strategic use of promotional products has proven to benefit...Read more
About: Paul Marsh
Recent Posts by Paul Marsh
Many modern businesses realise that they cannot build their brand simply by marketing online or using traditional offline advertising. To reach the target audience you often have to be a little more astute and give people something tangible that identifies with your brand and gives them a reason to remember you. We’re talking of course, about...Read more
At The MPC we have over 15 years’ experience of delivering successful promotional products so we know what works. The products themselves are key, needing to be useful, memorable and of a good enough quality for people to enjoy them. However, timing is also incredibly important and there are certain periods in the life of...Read more
Promotional Products Week 2016 is fast approaching and has collaborated with the British Products Merchandise Association to show us some surprising facts about the product marketing landscape. Why promotional products matter A quality and memorable promotional product can go a long way to drive customer reach, engagement and sales. In fact, according to the BPMA it is...Read more
As we know versatile promotional products are a convenient and extremely effective way of getting your business seen by the right audience. As well as helping you stand out from the competition, the right merchandise gives businesses a long-term strategy to promoting brand advocacy and boosting sales. However, it’s not just about the products you...Read more
Starting a new business can be an extremely rewarding experience, but it’s not always easy getting that initial traction to attract your target market. How quickly and how well you get your name out there, amongst the scores of more established companies in your industry, can make or break a start-up business. However, though some...Read more
The History of Promotional ProductsNowadays you’ll find a business without promotional products up its sleeves hard to come by. Promotional products, set with company logos, from pens to chocolates or gadgets, are such an instrumental piece of an all-rounded marketing strategy, allowing businesses to get across their core messages and values in an impactful, inspired...
The Point of Sale (POS) space within a retail setting is one of the most valuable spaces you can occupy. Why? Because the majority of consumers make unplanned rather than planned purchasing decisions, with research suggesting that 1-in-10 UK impulse shoppers pick up their product from the till and queue area (CTP, 2015). Have you ever...Read more
It’s that time of year when we all dust down the exhibition stands and commence our calendar of trade shows and events. Trade shows can be a brilliant way to expose your brand to a wide, new audience, boost your company profile and set up more personal relationships with the people you want to attract. However,...Read more
The ‘millennials’, those born in the 80s and 90s and approaching adulthood, are the online generation, a large sector of the population who have grown up alongside the internet and hold increasing value in any marketing strategy. The younger generation has much easier access to participating in new experiences and finding enrichment, as a new...Read more
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